Home' Border Enterprise : June 2015 Contents ENTERPRISE DIRECT 2015
ED BABY BOOMERS
create lasting impressions
THE secret to success for many businesses is
to clearly communicate the right message to
its customers and Ben and Julia Simpson and
the team at Albury's Oga Creative have turned
this skill into an art form that is making big
differences for companies Australia-wide.
Established in 2000, the Simpsons originally
operated the marketing agency from a
studio on their property north of Albury.
The demand for their services soon grew
beyond predominantly working with rural and
agricultural businesses and they are now the
creative genius behind many of Albury and
Wodonga's high profile organisations.
Their office in Townsend Street is the hub
for the 12 strong team which is working with
and producing marketing material for local
businesses such as the Flying Fruit Fly Circus,
Norske Skog, Colquhoun Dixon Real Estate,
Osteo Health Albury, the Hume Building
Society and Albury Northside Chamber of
Commerce to name a few.
"We help people to tell their story, that's what
we do," Mr Simpson said.
"All of our staff are experts in various individual
parts of telling that story. So we have graphic
designers, web designers, videographers, social
media, copy writers and strategists. And once
we have the strategy we then enact all of these
good things and pull it all together."
Mr Simpson is a well-known and award winning
photographer and said the photography
developed as a way to communicate more
"Oga was a marketing business first but a
strong focus has always been the imagery --
both photography and video," he said.
"We have three people full time now on video.
As the world has started to read less we've
followed those world trends by providing more
And what these communication specialists are
doing must be working because their clients
are spread across medical, construction, real
estate, industry, sport, rural, hospitality, health,
food and agri-business and geographically as
far as Queensland, Western Australia and New
"The roots of our business are in agri-business
but it did very rapidly grow to have a broad
base right from the start," Mr Simpson said.
"No matter what business you are in the art of
communication is the most important."
And the pair believe they are in exactly the
right place to be doing what they love.
"We moved from our property into Albury
three years ago as a result of the business
demand and growth from the local area," Mr
" Albury-Wodonga is by far the strongest
region that I know in Australia, not just
economically but the cultural diversity and
innovation of this region is fantastic."
The couple are proud that all of their work
is completed in house and not shipped off to
"The great thing is that we do it all here," he
"We work with companies who want the
quality and the relationship and that's really
CEO Julia Simpson and Ben Simpson, Managing Director.
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