Home' Border Enterprise : Enterprise Spring-Summer 2009 Contents 4 enterpris e
BUSINESSES need to adapt and think
outside the square for ways to cope
with the varying weather conditions
For a companies like Planet Power,
formerly known as Solarco, the change in seasons
could prove a real concern.
But that's if you let it, and executive director
Craig Martin has come up with the know-how to
combat the ups and downs associated with
Planet Power offers a range of
innovative, sustainable products
that improve quality of life, save
money and contribute to the
health of the environment.
These consist of energy
solutions including solar power
and water applications.
"Planet Power/Solarco has the
advantage that the product range is broad
while still being focused on energy efficiency,'' he
"When the sun is out it is natural for people to
think along the lines of solar power and solar hot
water and this tends to stimulate high enquiry rate
for these products,'' he said.
"Our range of top line air conditioning products
also has high enquiry rates at this time.''
Mr Martin said that changed when the
temperature changed, leading the business to
change focus and promote goods that could be
used at the different times of year.
While this might be hard for many businesses,
there are various markets that can be tapped into
at different times of the year.
A prime example of this is a Border ice-cream
shop that sells cold treats in the summer but once
winter hits changes to serve hot soups and
It is all about keeping abreast
of the changing seasons and
identifying the marketing
opportunities they present.
"When the seasons change
and it's raining and cold the
thought process is different and,
due to the fact that we also offer
energy efficiency heating products
such as hydronic in-floor and radiator heating
systems, along with the very best efficiency in
6 star reverse cycle air conditioning, we have
developed into a business with a product offering
in all seasons,'' he said.
"The recent home insulation rebate is attractive
and relevant in all seasons to keep out the cold or
keep in the warmth.
"Insulation can make significant savings on both
heating and cooling costs and Planet Power offers
a great range of environmentally friendly insulation
Some Border businesses attest that their
favourite time of year is spring.
After a long cold winter, customers who may
have previously been 'hibernating' come out with
not only enthusiasm to buy but also the cash they
may have saved over a slow winter.
While others take advantage of the rush before
But it is the seasoned business person that
knows the seasons and plans accordingly.
Astute business people might pool their
resources to get themselves through a slow
autumn and winter.
Many of these put some investments into
building a passive income base to get through the
But for others the colder months can reap
rewards, like local ski hire shops or adventure
Whatever the business, planning and preparation
is needed to either conserve energy and resources
over the quieter months or by cashing in on
diversifying a product over that time.
Contingency plans and commitment to riding
out the slow periods is essential, as is a sound
seasons have an
effect on many
businesses, but the
Border North East
with its distinctive
four seasons is
affected more than
other areas, writes
Planet Power's Craig Martin says customers' thought processes change with the seasons.
Links Archive Winter-Spring 2010 Navigation Previous Page Next Page