Home' Border Enterprise : Winter-Spring 2010 Contents That's enterprising!
4 TO MARKET
GROWING A BUSINESS
10 WORK SMARTER
KEEPING AHEAD OF TECHNOLOGY
11 CULTURAL FIT
PICKING THE RIGHT CANDIDATE
12 TAKING CARE OF BUSINESS
CHARLES STURT UNIVERSITY
13 I'M WITH THE BRAND
FINDING A MARKETING NICHE
14 RECRUITING ALIENS
HOW TO DEAL WITH GEN Y'ERS
19 UP, UP AND AWAY
A SMARTER WAY TO DO BUSINESS
20 READY FOR RETIREMENT?
DO YOU HAVE ENOUGH SUPER?
21 FULL STEAM AHEAD
TWIN CITIES' PROJECTS ROLL OUT
23 PLUGGING THE GAP
ALBURYCITY'S RESOURCE CENTRE
25 REAP THE REWARDS
WODONGA TAFE HERE TO HELP
36 THE RIGHT BALANCE
LEARN FROM OTHERS' MISTAKES
37 SKILLS SHORTAGE TACKLED
GOVERNMENT MONEY AVAILABLE
39 SMALL SHOPS IN DANGER
STRIPS CLOSE TO EXTINCTION?
41 CREATIVE THINKING
FRESH WAYS TO DIVERSIFY
42 WORKING FROM HOME
A GROWING TREND
WHETHER by fate or choice, most of us will experience a career
change. For those forced to do so, like the former North East tobacco growers featured in our
cover story, there's a certain "nothing ventured, nothing gained" attitude to their predicament.
Much about succeeding in business seems to be about taking a gamble --- it's one thing to
imagine what it might be like to start a business --- but quite another to do something about it.
Luckily for Dominic Torcaso and Silvana and Elio Micheli, their gamble seems to be paying off.
Self-belief, business acumen and a capacity to work hard and deliver are traits all three share.
Their stories, and those of others on the Border, provide encouragement for anyone thinking
they might have what it takes to start a business or point their career in a new direction.
As Albury-Wodonga gears itself for an unprecedented period of growth, local small to
medium-sized enterprises need to understand the changing dynamics of the market place.
Population trends, the growth in different industry sectors and availability of skilled workers are
among the factors that influence the future success --- or otherwise --- of a business.
This information has often been previously hard to source. Fortunately for local firms,
AlburyCity has developed a useful tool on its website. "Plug Straight In" is an online resource
listing five years' worth of data from a variety of sources. Free, glossy brochures are also
available from the council.
Also included in this edition are useful tips from local and national leaders in the provision
of advice to small business on a variety of issues including how to pick the right candidate,
the latest in telecommunications, how to get the most out of your marketing budget, how to
manage and motivate Gen Y'ers, how small business owners can avoid the stress of flying
solo and the worrying new planning laws that threaten the very existence of shopping strips.
We hope you find the second edition informative reading and welcome your feedback.
EDITOR: Nick Russell DESIGN: Lisa Cunningham PHOTOS: Klaus Kiehne
CONTRIBUTORS: Mark Collins, Kristy Grant, Howard Jones and Fairfax Media
ADVERTISING: Debbie Mosbey (02) 6024 0501 firstname.lastname@example.org
Published by The Border Mail, 1 McKoy St, Wodonga,
VIC 3690. ABN 31 000 083 296 www.bordermail.com.au
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