Home' Border Enterprise : Winter-Spring 2010 Contents Plug Straight In.
YOU'RE READY, WE'RE READY.
LET'S DO BUSINESS.
Our Economic Development Team can assist you with the information and
support that you require to make sound business decisions:
So Plug Straight In... 02 6023 8111 or www.alburycity.nsw.gov. au.
SILVANA Micheli is the first to admit
she had no idea how to start a small
business --- let alone burst into the
But that did not stop the former
tobacco farmer from giving it a red hot go.
And the benefits certainly speak for themselves.
When the North East Victoria tobacco
industry was wound up in 2006, Silvana and
her husband Elio of Cheshunt were left with few
"We had been tobacco farming for more than
40 years so this was a big blow and we didn't
know what we were going to do,'' she said.
A simple discussion one day about pasta at
the family home led to a dare.
This in turn saw Silvana produce the first batch
of her home-made fettuccine that would soon
form the backbone of her current business,
"I had watched my Mum make pasta for so
many years and my husband said why don't you
make some and sell it at the market,'' she said.
"He said I dare you to do it.''
A nervous Silvana visited her local farmers'
market with her home-made packets of fettuccine
to find people snapping up the Italian staple.
Fast forward to today and Silvana has registered
her own commercial kitchen on the Cheshunt
property and churns out more than 600 packets
of the home-made pasta each week.
But the road to starting her own business has
not been easy.
"It was really hard to try something new, it was
frightening to go out after 40 years, it was really
like going full circle,'' she said.
Silvana said she had established the business
after going on many fact-finding missions.
"I really had no idea about the retail side of it
so I simply went fact-finding and tried to learn
along the way.''
She was fortunate to take part in a small
workshop at the Prahran Market.
"This taught me a little bit about packaging
and where to go to source things which was
great,'' she said.
The rest of it has come down to the hard work
of Silvana and her family.
"We have really done it all on our own I guess
you could say,'' she said.
Would she recommend starting a small business?
"Absolutely,'' she said.
"I would certainly recommend for people to
look at starting their own business, it is hard
work but also so rewarding,'' she said.
Silvana advised potential business owners to
strike the right product.
"Anything home-made is always a big plus as
people love to buy produce that does not have
artificial colours or flavours.''
Silvana attends farmers' markets with her
produce and says it is wonderful to meet the
people who buy her products.
"I even get emails from people saying they
liked it --- which is great.''
Her daughter-in-law Michelle, a chef, has
just released a bottled vegetable pasta sauce to
accompany the mouth-watering fettuccine.
Silvana is looking forward to taking bigger
steps into the retail market.
am looking forward to what the future will bring.''
● Elio Micheli dared his
wife, Adele, to try her hand
at pasta making. After a
nervous start, they now
sell 600 packets a week.
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