Home' Border Enterprise : Spring Summer 2010-2011 Contents enterprise
Vol 3. Summer/Autumn
Running a business from home
HOME businesses are a boom for
the building and personal services
industry. Morgan Research shows
that home-based workers spend
more on home renovations, minor
home repairs, house cleaning, daytime child
care, and yes, alternative health care.
Eight out of 10 home workers purchase
personal services that help them retain their
preferred quality of life. By comparison, 69 per
cent of people who record "home duties" as
their job use these services, 70 per cent of those
who say they have "retired" also do so. The
research shows that three quarters of all small
business owners, but only a third of students
studying from home, consider using personal
The reason? People often start a business
from home to save on rent. They start at
the kitchen table but soon find this is not a
satisfactory arrangement, encroaching on both
the family time and space.
They also find that their practices interfere with
other home-based workers, such as spouse
or children (don't they have a lot of holidays).
Then there are the people who are soon working
for you, and though they may work from their
homes, they still come over for a business
meeting at that kitchen table (and more often
than not at the very time the rest of the family
want to cook up a storm). This can lead to
stress and conflict in the home -- and even
So home businesses soon realise they need
a dedicated room with a desk, an ergonomic
chair, reading lamp, stationary, a filing cabinet,
computer, printer and telephone.
If a dedicated room is not possible, a
dedicated space is a must, or at least a filing
cabinet that can be locked and left while you
return to family life.
Then there are all the personal items: the dog
mat or cat pillow for when your pet (if you have
one) sits beside you and helps ease business
stress, the potted flower, candle, photos -- all the
things that help you feel and work better. This
is your home office, not an impersonal office
space. People put their stamp on their home
office and let their personality shine.
When you no longer work in the big end of
town in a high rise controlled environment, even
the temperature control becomes an issue.
Where does the morning sun come into the
home office? Is it too bright to work some hours
of the day?
Many businesses are catering to the SOHO
market (small office, home office) and they
realise that home business operators are making
more business purchase decisions.
I must admit, in our household we are beyond
the SOHO and have moved on to the HOHO
(her office, his office). I also know families with
HOHOTOs (her office, his office, their office; for
the kids of course).
And it's always a pleasure to get a blog
response, especially one from an avid home-
based blog reader from the beautiful Blue
Mountains, reminding us all that running a home
business over a long time can be rewarding,
both personally and professionally.
How do I prevent
working at home?
One more hour in bed. One more television
show on the couch. One more afternoon
brainstorming, when I should be making sales
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