Home' Border Enterprise : Spring Summer 2010-2011 Contents 27
Vol 3. Summer/Autumn
about $250 and $800: a low price range,
evangelists might say, for the candy-bar cool
1. HTC WILDFIRE
Marketing message: "Whatever you need, one
Critical reception: The HTC Wildfire undeniably
has some neat features, not least the ringer
modulator. When you lift the Wildfire to see
who is calling, the ring volume drops. Turn the
handset over, and the Wildfire stops ringing
altogether and quietly takes a message. Nice.
Still, some industry voices are cool towards
the smartphone, which runs Google's Android
2.1 operating system. Engadget criticises "lag"
(sluggish functioning) among other things.
Techradar too is lukewarm but more positive,
describing the Wildfire as a budget effort that
"doesn't skimp on the specs".
Knowyourmobile.com drools, however, calling
it "fast and powerful", even "a winner". Better
yet, according to CNet UK, the Wildfire does
not look cheap despite its low-res screen.
Altogether, a tempting package.
2. APPLE IPHONE 4
Marketing message: "Phone calls like you've
never seen before."
Reception: In reaction to Apple's latest high-
tech handset, Gizmodo veers between voicing
a desire to lick it and slamming the apparently
crack-prone glass housing.
Unstinting in its praise, Slashgear hails the
iPhone 4 as "one of the most polished, appealing
smartphones on the market today", a contender
for smartphone of 2010. Maximumpc also raves.
But Gizmodo's point about fragility may rattle
Forget the widely reported call drop glitch.
Who wants a phone that might crack on day
3. BLACKBERRY PEARL 9100 3G
Marketing message: "Carry your friends in
Reception: The pitch suggests that the
BlackBerry Pearl 3G is Canadian maker RIM's
stab at making the BlackBerry less corporate,
more appealing to Twitter-tapping teens.
According to Knowyourmobile, helped by its
candy bar looks the Pearl 3G succeeds and
is set to cement BlackBerry's "ever-growing
PC Pro agrees that the handset will
successfully woo teens plus Blackberry's
established "enterprise audience" alike. CNet
Asia goes further, praising the Pearl 3G for
offering "all the features of a top-of-the-line
BlackBerry" without the bulk. Safe but sexy.
4. NOKIA N8
Marketing message: "It's what you do with it."
Reception: Techradar casts a cold eye over
the Nokia N8's 12 megapixel camera, hi-
definition video recording and copious internal
storage among other features. The N8 may be
all spec, no substance, Techradar suggests.
Other analysts hedge.
But Techie Buzz, which claims to be one of
the world's top tech blogs, predicts that the N8
is "shaping up to be the disappointment of the
year". Poor Nokia, which made such a splash
with its touchscreen N97 smartphone.
5. WINDOWS PHONE 7
Marketing message: "A different kind of
phone, designed to keep your life in motion."
Reception: You can do anything with Windows
Phone 7, according to PC World, which
describes it as "slick" and "touch-friendly".
Seduced, ZDnet calls 7, which is strictly
an operating system but gets classed as a
Microsoft smartphone, "amazingly stable and
fluid". In contrast, Engadget brands it "rough".
In truth, the jury is out or should be, because
the finished version has yet to surface.
"Oh so beachy
N8 may look
cool but is not
loved by all"
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