Home' Border Enterprise : Spring Summer 2010-2011 Contents enterprise
Vol 3. Summer/Autumn
THERE was a time when having a
website was something reserved
for big business, but that is not the
case anymore. Whether you are just
starting out or have been around a
while, you may want to consider expanding your
business by creating your own website. Sound
scary? It doesn't have to be.
Once you have decided you need a website,
you can either make it yourself or hire someone
to do it for you. Chances are money is tight right
now, so you may want to do it yourself. Creating
your own website isn't as difficult as you might
All you need are basic computer skills, a
personal computer, Internet access, an HTML
editor (a free Web page construction tool) and
someplace on the Web to publish your page.
Before you do anything, you need to select
your target audience and the impression you
want to convey (informal or professional). You
must also decide if you want to use music,
graphics or animation and what font you are
going to use.
You must consider how visitors will navigate
through the site as well. You want to create
a website that visitors will return to, so keep
the theme and look consistent throughout the
site and remember to check your spelling and
You will need a domain name for your
website (that's your name and address all in
one). It should describe your business and be
memorable at the same time. Coming up with
one not already in use could be tricky so be
prepared with a backup name in case the one
you want is already taken. To find out if a domain
name is taken, there are a number of websites
you can check for name availability that will let
you register yours right away for a fee.
In order to keep all your software components
in one place, it is a good idea to create a
directory on your hard drive and store everything
in it. Avoid using anything that is copyrighted
because you will have to get permission to use it
and may have to pay to use it.
When designing your site, there are a few
things you should make sure you have.
• Fast, downloadable site. If your site takes 20
seconds or more to download, it is too big.
• Cross-browser compatibility. Users shouldn't
have to upgrade their browser just to view
• Relevant content-based pages that are easy
• Links that work.
• Easy-to-find and easy-to-use contact
When looking for a website host, you can
choose from a shared server, which hosts
several people's websites, or a dedicated server,
which hosts only your website and is the more
expensive option of the two. Avoid low-cost or
free hosting services as they may be unreliable
or require you to display ads on your site. Look
for a reliable host with guaranteed server uptime,
a fast connection speed and enough server
space and bandwidth for you. The host should
also provide you with e-mail accounts, a free
Web statistics program and technical support by
phone and e-mail.
Once you have your website up and running,
you will want it listed on the major search
engines and directories. There are some
differences between the two. With a search
engine, people put together a description of
your site using keywords and phrases. Users
then use the search engine to find sites and
pages on the web based on the information they
You may submit your website yourself to one
of the major search engines or tie your link to
a related link connected to the major search
engines or directories. Once your site has been
listed on one of the major search engines, it will
appear on the others.
Submission varies from site to site, but
most offer free and paid submission. With free
submission, there is no guarantee you will get
listed. Because so many sites are submitted,
it can take months or years to get listed, so be
patient. It may be a good idea to resubmit your
site after three or four months. It will be harder to
get your site listed on a search directory than a
search engine, so make sure you have the best
keywords to describe your site.
Having a website is no guarantee your small
business will thrive, but it will give you a broader
customer base. Every small business owner
could use more customers, right?
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