Home' Border Enterprise : Autumn-Winter 2011 Contents 29
Vol 4. Autumn/Winter
TELSTRA Country Wide's new Riverina-
Murray area manager, Loretta Willaton,
started her job in January with two big aims
One is to see through a $5.2 million
investment to build 13 base stations in the area over
the next 18 months.
The other is to run the Melbourne Marathon in
She replaces Andrew Cottrill, who has quit after
10 years in the Albury-based job and is seeking new
Traralgon-born Ms Willaton, who is married
and has three children, has worked for Telstra for
17 years in Melbourne and Gippsland, latterly as
commercial business manager.
"I am absolutely focused on the telecommuni-
cations needs of the local area, " Ms Willaton said
"We will continue to expand and enhance our
Next G network coverage, with plans to invest $5.2
million to build 13 base stations in the area over the
next 18 months."
The stations' locations are yet to be identified.
Ms Willaton's role is different to that of Mr Cottrill,
after Telstra's decision last year to focus the area
office more on retailing.
"This means that my team is now responsible for
all the Telstra stores, licensees, partners, retailers and
service in the region, making us a hands-on, one-
stop shop for customers in the local area," she said.
The team would be delivering new products such as
the Telstra T-Box, T-Hub and T-Touch Tab.
Outside the office, Ms Willaton will continue long-
She has completed a few half-marathons but
has set her heart on entering the 42-kilometre
Meanwhile, Ms Willaton is keen to meet and talk
to customers, businesses and community groups
"I want to hear what is important to them and how
we at Telstra Country Wide can continue to make a
genuine difference to improving the availability and
quality of telecommunications services,” she said.
is Telstra's Country
Wide's new area
AUSTRALIA'S online retail
industry is set to grow 40 per
cent by 2012, PayPal Australia
The e-commerce business,
which enables payments and money
transfers to be made through the internet,
said large Australian retailers such as Big
W had extended their presence online,
providing a boost to the industry.
Online retail in Australia is forecast to
reach $33.8 billion by 2012, up from $24
billion last year, according to research
commissioned by eBay, which owns
However, PayPal Australia managing
director Frerk-Malte Feller said while the
industry was growing, it still lagged behind
the rest of the world.
Australia's domestic retail spend online is
half of what it is in countries such as the UK
and US, he says.
"As Australian retailers struggle to
build effective online presence, overseas
competitors are taking advantage of the gap
in the Australian market and are currently
taking around 40 per cent of Australia's
online retail spend," Mr Feller said.
"There is a huge opportunity for retailers
to capitalise on the growing online
marketplace in Australia.
"In the last six months alone the
average consumer spent $1,223 on online
shopping, an increase of $130 from the
second half of 2009."
Several factors were been responsible
for the slower uptake of "e-tail" among
Australian consumers, he said.
Some consumers are worried about
shipping costs, long delivery times and poor
selection of items available in online stores.
Other are more concerned about the
security of transactions, which remains
the number one concern to consumers
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