Home' Border Enterprise : May 2012 Contents ENTERPRISE DIRECT MAY 2012
ED CUSTOMER CAREThe basics don't
IHAD the pleasure of being in the river
port of Echuca with my family on St
Patrick's Day and the town was in full
flight. There were lots of celebrations
with street stalls, bands and even a hot
rod show that was certain to drag in
foot traffic. A retailer's dream you would
A shop in a corner position on the main
drag with bright mixed branding begged
us to enter. Inside we began to browse,
look and touch. As we did so the three
young staff members leant on the counter
discussing what they might do on Saturday
night. At no stage did they look up, say 'Hi'
or even acknowledge us. After ten minutes
we left to wander along to the next store.
Note: If all you do is open your retail
doors and stock shelves with 'stuff' the
internet will win every time!
Clearly the internet is having a rapid effect
such is the speed and take up of modern
technology. However, as a retailer you aid
its progress if customers can't see beyond
In my mind, good old-fashioned customer
service is now the key to survival.
It is the last thing you really control. The
internet cannot smile, engage you with
passion or match humanistic elements.
Note: Exceptional customer service is a
simple choice. It's a state of mind. It's an
If I start it, they will come.
If I stock it, they will buy.
If I wait, they will return.
Or will they?
Why you should choose Us
1. 100% Satisfaction Checklist.
You don't make final payment until we score 100%.
2. Fixed Price Contract. No hidden extras.
You will know the exact cost.
3. Fully insured throughout the project.
We take all the liability - not you.
4. Polite and competent tradespeople.
We will keep you informed of our progress every step of the way.
5. Locally owned and operated company.
We employ local people and support local businesses.
Ph: 6040 6555
380 Wagga Rd, Lavington (Opposite WOW)
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