Home' Border Enterprise : May 2012 Contents MAY 2012 ENTERPRISE DIRECT 23
ED LOCAL FOCUS
WHEN it comes to fashion, it seems there
can never be too much of a good thing.
Opened in November 2011, 2 Red Apples
is Wodonga's latest women's boutique,
offering fashionistas contemporary, quality
labels at affordable prices.
Local owner-operators Lorraine Seidel and
Irene Blackburn are excited to be working
on another venture together. Their
combined 35 years of retail experience has
given them a comprehensive understanding
of the retail fashion market.
Seiburn Boutique was their first joint
venture, opening in 2003.
When premises became available
in Wodonga last year they saw the
opportunity to complement Seiburn's
collection and provide another
independent clothing store in the High
2 Red Apples offers affordable new season
labels which arrive weekly. Customers
can purchase two or three items for under
Only small quantities of each item are
bought, which means the customer will
be one of only five or six women to wear
an item locally.
One of the biggest challenges has been
changing perceptions about what is
available locally and convincing women
to consider Wodonga first, before going
"We often hear I've been all over Albury
looking for something - I should have
tried Wodonga first," Mrs Seidel said.
fashion Judy Towstopiat from 2 red apples.
Blacklocks Prestige Cnr Kaitlers and Wagga Road, Lavington. (02) 6049 5500. email@example.com LMD 16586
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