Home' Border Enterprise : May 2012 Contents MAY 2012 ENTERPRISE DIRECT 45
IT'S 'survival of the fittest' for small
businesses in regional areas, according to
Charles Sturt University small business
expert Dr Lan Snell.
Australian Bureau of Statistics reveal that
small enterprises make up 96 per cent of
total businesses in Australia, yet more than
half fail in the first three years of start-up.
The question is, why?
"Many small business operators hold
technical skills, trade, vocational or
non-business qualifications but research
indicates that one of the primary reasons
for small business failure is the lack
of management expertise," Dr Snell
"To remain competitive, small businesses
must develop skills beyond technical
knowledge and keep abreast of the
economical and technological conditions
both locally and internationally.
Charles Sturt University (CSU)
understands the unique operating
environment of the small business sector.
"We have worked closely with a number
of small business associations including
the NSW government, business enterprise
chambers, local councils and small
business operators to develop the new
Graduate Certificate in Small Business
Management," Dr Snell said.
"The course provides industry-focused,
flexible studies for small business operators
with the completion of three core subjects
in marketing, human resources and
strategy and one elective subject to enable
students to tailor the course to their needs.
"All of the subjects are offered online,
allowing business operators to complete
the course without having to come on
campus and with minimal disruption to
their business," Dr Snell said.
"A key component of study is the linkage
of theory with current issues in small
business and the student's own small
Students will be assigned to business-cycle
clusters (for example start-up or growth)
within their industry sector which provides
networking opportunities and direct
application of knowledge. The use of
action learning processes means students
can benchmark their current business
processes and develop practical insights
to create the desired future state of their
Complementing its commitment to
students, CSU is running a series of
seminars in Wagga Wagga to support
small business operators in the Riverina
and Border communities.
"Charles Sturt University is committed to
engaging with our regions to build strong
and healthy communities, including the
small business sector. The seminar series
is just one way of demonstrating this
commitment," Dr Snell added.
"They will deliver short, sharp and
engaging sessions to small business
managers or owners as well as those
considering running a small business."
"The common challenges facing small
businesses in marketing, finance and
human resources will be addressed
throughout these seminars."
Dr Lan Snell says that lack of management skills can lead to business failure.
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