Home' Border Enterprise : May 2012 Contents MAY 2012 ENTERPRISE DIRECT 53
PROTECTING your intellectual property
(IP) is crucial to the success of your
business. In some cases it may even be
more valuable than the physical assets.
The World Intellectual Property
Organisation defines IP as a creation of
the mind including inventions, literary and
artistic works and symbols, names, images
and designs used in commerce. The major
categories of IP are patents, trademarks,
copyrights and trade secrets.
In Australia, some IP rights are automatic
while others are granted after application
and examination against the relevant
criteria by government agencies. IP
Australia administers patents, trademarks,
designs and plant breeder's rights with
an examination and registration process
while the Attorney-General's Department
administers the legislation for copyright
protection and circuit layout rights where
there is no registration process.
Australia has a modern and effective IP
regime which is ranked in the top ten in the
world ahead of countries such as the UK,
Japan, Hong Kong, Sweden and Taiwan.
Because Australia's IP legislation reflects
international best practice, firms operating
in Australia have the most comprehensive
protection possible, therefore they can
invest in Research and Development and
transfer technology and develop new
products with confidence.
Australia is a member of important IP
treaties such as the Madrid Protocol,
Paris Convention and Patent Cooperation
Treaty which provide a streamlined
option for applicants seeking international
protection of their IP rights.
Protecting IP can be confusing for
business owners and it is best to obtain
professional services to ensure that all
aspects are covered. National company
Davies Collison Cave is available locally
to assist businesses.
"We understand that developing and
commercialising innovative new products
and services is challenging and risky," said
Peter Gretton, Regional Development.
"To maximise your chances of success,
your business needs access to high quality
professional services and the support of a
range of specialist advisers.
"We have a strong commitment to
supporting regional Australia with world-
class intellectual property services assisting
individuals, small to medium-sized
businesses and large corporations to protect
and commercialise intellectual property.
"Our people are leaders in their field
and include some of the most innovative
thinkers in intellectual property. Many of
them hold postgraduate degrees in their
respective disciplines as well as having
proven commercial experience," Mr
"They are passionate about their work
and many are in leadership positions in
local and global organisations shaping
intellectual property law and policy.
"They are committed to delivering the
highest level of professional service to
Take care of your
PEACE OF MIND
Peter Gretton of
Crane says specialist
advice is necessary
to protect intellectual
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