Home' Border Enterprise : May 2013 Contents ENTERPRISE DIRECT MAY 2013
is the way of the
SMALL and medium business operators (SMEs) who embrace
cloud computing and business websites are much more likely
to enjoy rising revenue than others, according to MYOB,
Australia's largest accounting software provider.
The latest MYOB Business Monitor also revealed that those
who say they are in the cloud were twice as likely to see an
earnings uplift in the past year.
The financial chasm between the online-savvy and the online-
cautious is widening, the report said, while the take up of
online technologies has changed little in the past nine months.
In the latest study of more than 1,000 SMEs only 16 per cent
said they use cloud computing in business, up on 14 per cent
in the July 2012 report. Only 38 per cent have a business
website, unchanged since July.
Those who do use cloud were 106 per cent more likely to see
a revenue rise in the past year than those who don't, up on 53
per cent in July. Similarly, those with a website were 60 per
cent more likely to see a revenue rise, also up on 53 per cent.
MYOB CEO Tim Reed said "It's obvious that as time goes
on Australian business operators using cloud computing are
increasingly likely to achieve positive financial results.
That said, I'm surprised fewer than one in every six say they
use cloud in business," he said. "This technology has helped
so many smaller businesses become better connected, more
productive and more competitive."
Business operators said the top five business tasks they used
cloud computing for were file sharing (50 per cent), file back-
up (49 per cent), email (44 per cent), file storage (42 per cent)
and online banking (41 per cent).
"Our research findings provide a clear cut case for embracing
online technologies in business," Mr Reed said. "The latest
study reveals SMEs using cloud were twice as likely to see a
revenue rise in the past year than those who aren't."
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